Call for Participation Demos & Posters Exhibition

Call for Participation Demos & Posters Exhibition

Covid-19 Disclaimer

As organizers of the Media Architecture Biennale 2020 (MAB20), we believe in the benefits of a physical event. We see an added value in a live, on-site program that brings together people from various backgrounds to learn, interact, socialize and celebrate. Therefore MAB20 strives to offer a series of events in Amsterdam and Utrecht as originally planned, with keynotes speakers, workshops, symposia, exhibitions, publications, and more, to take place between June 28th and July 2nd 2021.

However, there are still many uncertainties concerning the COVID-19 pandemic. We will continue to keep a close eye on future developments. Ongoing or new measures related to social distancing or international travel restrictions may require us to adapt the format of the Biennale. If necessary, we are prepared to shift the Biennale to a hybrid or virtual format, with a combination of smaller scale, on-site meet-ups, and internationally accessible online events. Keep an eye on our webpage or subscribe to our newsletter to receive updates about the situation.

For the Demos & Posters exhibition, it is currently uncertain if we will be able to organise it as originally planned and described below. We are currently working on developing other possible solutions and formats for this event, and therefore, this call will be set on hold until January 2020. We will update this page as soon as we have more information to be shared.



The Media Architecture Biennale is the world’s premier event on media architecture, urban interaction design, and urban informatics. It brings together architects, artists and designers, leading thinkers on urban design, key industry and government representatives as well as community activists. Together, they explore the design and role of media in the built environment and its implications for urban communities and ecosystems.

The Demos & Posters Exhibition at the MAB gives artists, architects, planners, city officials, designers, researchers, and other professionals the chance to exhibit their work to an international audience, including leading practitioners and researchers in the fields of Media Architecture and Urban Interaction Design. We are looking for early-stage prototypes, more mature works-in-progress, or learnings from finished projects. Possible exhibition formats include photos, posters, videos, diagrams, scale models, or small scale functioning prototypes. Demos and Posters could be used to showcase artworks in public space, media architecture elements such as facades or interactive installations, research projects, smart city, and citizen or living lab experiments, design prototypes of products and services, city visions, conceptual (design) frameworks, etc.

The focus of the Demos & Posters Exhibition is on sharing insights and learnings of upcoming, ongoing, and recently finished projects. Exhibits should make these learnings, insights, goals, or conceptual frameworks clear and invite visitors to reflect and discuss. A good submission explains the questions or issues it addresses, the proposed intervention, how this is supposed to work, and the insights or learnings derived from the project.

Demos & Posters will be exhibited during the MAB on-site at Marineterrein Amsterdam. Presenters will be expected to set up their own work and be present to discuss their work with visitors during the conference time slots reserved for the Demos and Posters exhibition (approximately 1,5 hours each day). We expect these periods to be lively sessions where presenters will receive feedback from an international audience.

Demos & Posters will be documented in the Media Architecture Online archive. Those who wish to do so, can also submit an official abstract in ACM-format to be published in the official conference proceedings.


Important dates
Due to the consequences of the Covid-19 pandemic, this call is currently on hold until January 2020. 

  • Submissions open: 1 April 2020
  • Submissions close: To be announced
  • Selections announced: To be announced
  • Build up of demos and posters on site: To be announced
  • Opening of Exhibition: June 30th, 2021
  • Exhibition open to the public: To be announced
  • Takedown of Exhibition: To be announced


Preparing your submission

Projects will be submitted through an online submission form. Submissions will need to include:

  • Title & author(s)
  • Clients, Site and/or context of implication
  • Type of project
  • Abstract: a brief description of the work, central themes, proposed intervention, and insights
  • For Posters: a PDF of the poster to present
  • For Demos: a description of the onsite installation
  • Additional images and/or videos
  • Optional: an ACM-format abstract to include in conference proceedings


MAB Theme: Futures Implied

The theme for the Media Architecture Biennale 2020-21 is Futures Implied. The following themes are therefore of specific interest:

  • The Aesthetics and Poetics of Responsive Urban Spaces: Media architecture that contributes to a sense of place, deepening citizens’ understanding of and attachments to local sites, and making them more legible, imaginative, and inclusive.
  • Citizens’ digital rights in the era of platform ecologies: Media architecture that articulates public values and allows citizens to govern through digital platforms, rather than be governed by them.
  • Playful & Artistic Civic Engagement: Media architecture that enacts people-centric interventions through which citizens themselves learn, negotiate, and create innovations through play and games.
  • Restorative Cities: Media architecture that enables societies to regenerate socially, ecologically, physiologically on multiple levels, from the individual to the city as an entity of systems.
  • More-Than-Human Cities: Media architecture that embraces the well-being of the natural ecosystem as a whole.


More information & Contact

More information about the Marineterrein can be found on their website: Information about specific Marineterrein buildings and how to travel to and between them can be found here and here.

For more information about the theme, see our curatorial statement.

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Demos & Poster Chair

Juan Carlos Carvajal Bermúdez, Media Architecture Institute –


The Media Architecture Biennale 20 is organized by the Amsterdam University of Applied Sciences in collaboration with Utrecht University.

Executive Committee & General Chair: Martijn de Waal, Amsterdam University of Applied Sciences; Frank Suurenbroek, Amsterdam University of Applied Sciences; Nanna Verhoeff, Utrecht University; and Michiel de Lange, Utrecht University. Program Chairs: Dave Colangelo, George Brown College Toronto; and Ava Fatah, Bartlett, University College London.

Download the PDF of this call.