Originally, media architecture was most concerned with the integration of displays and interactive installations into architectural structures, such as media facades and urban screens. Over the years, the discipline has grown much broader, as new technologies such as digital platforms and smart city technologies have increasingly made their way into the experience, management and design of cities.

None of these technologies brought into the city are neutral enablers, mere decorative structures or just simple market places connecting demand and supply in fields as diverse as energy and transport to commerce and leisure. They are built upon numerous spoken and unspoken assumptions about urban life, each with their own implications for both social relations as well as their effect on the natural ecosystem.It is time therefore for the discipline of media architecture to address the implied futures of new technologies.

MAB20 calls for media architectures that move beyond the mere spectacular; as well as beyond the design of individualized services comforting human customers. MAB20 calls for media architectures and urban interaction that dare to take on a more-than-human approach: aiming at the well-being of the natural ecosystem as a whole; For urban media art and design that bring implicit and explicit bias within technology and culture to light, and provide the means for ongoing discussion, debate, and societal change; For digital platforms that strengthen citizen’s digital rights in democratic societies