What happens when a building becomes a screen?
In his book, The Building as Screen: A History, Theory, and Practice of Massive Media (Amsterdam University Press, 2019), Dave Colangelo, who is one of MAB20’s Program Chairs, engages in interviews, participant observation, case studies, and creation-as-research to test, uncover, and experience the technical and discursive affordances of media façades, urban screens, and public projections, as well as the associated social and broadcast media that constitute their “massive” media ecologies.
The Building as Screen: A History, Theory, and Practice of Massive Media (Amsterdam University Press, 2019), has won the SCMS 2021 Anne Friedberg Innovative Scholarship Award.
This year’s committee members were Mark Gallagher (Chair), Erica Stein, Kara Andersen. In their report, the committee noted,
“the winning title was a consensus choice that all on the committee ranked highly and were pleased to champion.”
A representative from the committee will make the formal announcement of the award during the awards ceremony, presented during the SCMS virtual conference this year, March 17-21, 2021.
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