Alexander Roidl, MFA Alexander Roidl is a designer and media researcher, with a background in graphic and interaction design, fine art and programming. His research investigates the diverse implications of human-computer interaction with a focus on the creative use of software. Therefore, his practice explores the intersection of programming, design and software culture. Alexander holds an MFA in Experimental Publishing from the Piet Zwart Institute in Rotterdam and a BA in Media Design from the Hof University of Applied Sciences in Germany. He has hosted a number of workshops on creative coding, machine learning and interaction design. His works – »Press Play to Play«, »New Tools for New Design« and »Poetic Software« – have been exhibited internationally.